I missed the Super Bowl festivities when they last visited the Bay Area ten years ago (and I bet it was major as it was Super Bowl 50🤦🏻♀️). But they’re back here again this year, and this sorta-kinda casual handegg football fan was not going to miss it this time!

If you go to Kaiser Permanente’s exhibit at Yerba Buena Gardens, be prepared for a workout–literally! They’ll have you “stretch” while answering Bay Area trivia (you’ll know when you see it), then you’ll be racing on both an exercise bike and balance board, and then you get to relax after with some breathing exercises. I usually take a walk to ease the adrenaline rush from the racing exercises, but I was determined to get my Kaiser swag (which you get after completing the entire run) in the end. (I got a drawstring backpack–which proved useful during my time there–plus pen and a stretch band.)
I got a kick out of seeing the child going up against their parent in those endurance games (like the one in the last pic). The child always outran their parent. 😆
I thought I would avoid paying the skyhigh fees for food at the place by bringing some factory-sealed chow (just some meat-and-cheese sticks). I had to throw it out at the entrance gates as outdoor food was not allowed. (Security didn’t catch my sugar-free candies, however.) I ended up paying SFO prices for a salad (that would’ve been $6 at Safeway) as my late lunch. 👎👎
You can bring water to the event, but it’s best to bring a disposable plastic bottle over a metal tumbler (in case they tell you to toss the tumbler). You can always refill the bottle at one of the many water fountains they have.
I tried to check out the Pro Bowl game that was going on that evening, but the place reached its capacity limit by the time I got in line, and so there are no pics of it. (Funny, I saw a replay of that game later that night, and when I was in line to try to see it–which was during the early part of the 4th quarter–there was plenty of seating!) I ended up getting in line for the Super Bowl Rings exhibit, which moved quick, thankfully.
The line to see the prized Lombardi trophy however, was one I chose not to get into. It was still long and slow-moving by the time I left at 9PM. You’d think I’d be bummed out, but I saw it up-close years ago. And if you’re wondering about the fluorescent-colored (?) windows, they probably used it to deter people from taking pics of it for free. Didn’t stop me and others, though!
Lines were also long AF at the autograph booth.
By the way, the amount of Bosa Niners jerseys I saw that day was enough to make me gag. Wearing a Bosa jersey these days tells me everything I need to know about them. (Kids are exempt but blame the parents who have no problem with their kids repping a MAGA clown.) At least I saw no Buttkiss, er, Butker Chiefs jerseys that day.
After taking over 13K steps around Moscone Center, I kind of regret not sitting in those pod massage chairs.

Yours truly (sans face), posing the house down in front of all the NFL Helmets.
Some tips for visiting SBE:
–use a clear, plastic bag or backpack if you want to bring some of your stuff to the event. If you’ve ever gone to a sporting event recently, the bag guidelines are very similar. Also, no outside food or drink, but you can bring a disposable plastic water bottle (emptied out) inside.
–be prepared to spend a buttload for food if you get hungry during the event!
–get your bathroom break in before standing in those long lines!
–if you’re buying merch, all the vendors are cash-free, the big NFL Store (on the 2nd floor of Moscone) included.
–take BART x 1000. Entrance to the event gates on Howard Street is only a 10-15 minute walk from the Powell Street station. There are even signs from the Powell station that will direct you to the event.
Don’t be those anti-BART fools that will pay way too much for special event parking five blocks away from the event! Then there’s also the toll bridge fee plus godawful SF traffic to factor in. My BART roundtrip between the Macarthur station (Oakland) and Powell was under $10, and parking after 3PM at Macarthur was free.
–a duh tip: buy your tickets in advance. I almost did so this past weekend (when tix were $42 on the day I wanted to go), but I ended up buying tix same-day, which cost me $50. 😤 And if you can, go there…tomorrow instead of Friday and Saturday. (I was gonna say “go there on a weekday”, but I’m a little late in this as it’s Wednesday night already.) Tickets will also be more costly on Friday and Saturday. ($70 for general admission on Saturday!)
I don’t know how often the Bay Area hosts the “biggest sporting event of the year”, but even if you’re not the biggest football fan (like me), the SBE is still a fun event to check out. (On a personal note, in the span of a year, I like how I got to see the NBA All-Star festivities, the Hockey Hall of Fame, the World Series (albeit on TV) in a city I was vacationing in, and now SBE.)









